For example, if no one was searching for certain words, and now suddenly thousands of people started doing it, it means there is a demand. How does Pinterest know what will be trending next year? By an increase in searches and users’ behavior on the website. Even despite the fact that 2020 was the most unpredictable year ever, and it was difficult to predict anything, 8 out of 10 projections held strong. Pinterest also attached an article where forecasts for 2020 were made. To be more precise, they don’t call them trends but not-yet-trending tendencies that are likely to become trends. All while lowering stress and elevating different areas of their lives, from pet care to scrunchies.“Before you see it everywhere, see it here” – that is how Pinterest started its article about trends of 2021. They’re staying home to work, entertain or be entertained, and then heading outdoors to be reacquainted with nature, look for adventure, and travel responsibly. These insights tell us that more than ever, people are thinking and acting globally and sustainably. Wondering what’s with re-wilding, dog halos, Granny pods, agritourism and rockhounding? Read on to see what will be big in 2020! This year, we organized the trends into ten themes that show broader cultural shifts and changes in consumer behavior. The Pinterest 100 is our annual report showing what’s next, with ideas across categories including food, home, style, beauty, health, travel and family. Multiply that behavior by the more than 320 million people using Pinterest all over the world, and you get unique insight into emerging trends. And every time someone searches on Pinterest, they’re thinking about what they want to try next. It’s where they get inspiration, dream about new possibilities and plan for what matters most. When Pinners are looking for new ideas, they come to Pinterest first. Peek into the future with the top Pinterest trends for 2020.
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